Custom Vinyl Movie Banners Used to Get Attention
Video stores or movie theaters can find many uses for a Custom Vinyl Banner. Below is a perfect example of how a video store could use a custom vinyl banner to help advertise a special event that they will be having.
If your video store is having a clearance sale on all of last year's hit movies, video games or posters. You have decided that all the merchandise will be marked down 50% and a free gift certificate will be given with every sale. Even before they begin designing their banner, they will first need to go through their sale list and find the most popular merchandise that will be offered.
When the top merchandise is selected, the store may need to check with the studio or production company to get permission to use the image on their banner. In most cases, there will not be a problem obtaining this permission. Small shots of each front cover of the video will be used in the sign, and will need to be scanned into a digital format, if a digital format is not already available. Make the custom vinyl banner as colorful as possible by choosing the movies that already have clever covers.
Place the most popular movies in the most prominent place on your custom vinyl banner to call attention to the stores event. Also include on your custom vinyl banner, using some vinyl lettering that you will be also giving the free gift certificate with every sale. Include the amount of this certificate as well. The finished custom vinyl banner will be placed in front of the store so it can easily seen and read. Now next to help you design the custom vinyl banner.
We choose a white background has to allow the graphics to stand out. The colors black and red will be used for the text. A brief promotional message will be placed at the top of the banner. The percentage of the sale will be placed in the center and will be in a large font.
All the graphics will then be placed at different angles around this center text. The positioning of the graphics should call attention to the message in the center of the sign. At least one corner of each graphic should point towards this message. The graphics themselves should be high quality and in full color.
Once the design of the Banner Sign has been laid out, the store's designer will need to take a step back to make sure that all of the elements are located correctly. If necessary, a mock-up can be created to get a visual idea of the overall design.
Balance is extremely important when you are designing a promotional sign. There should not be too many graphics, or too few. They should support the message of the sign and not overwhelm it.
After all of the graphics and the text are finalized, the store can place an order for their banner. This should be done in plenty of time before the event is scheduled to avoid any last minute rushing or worrying. While the store is waiting for the Vinyl Banner to be completed, they can purchase a banner stand for their creation.
This stand should be sturdy and placed in a location outside of the store that is noticeable, but not hazardous to people walking by. The entrance to the store should not be blocked by the custom banner, but rather, the banner should lead people to this entrance.