Letter Size Recommendations
What is most important on your sign?
Name? Product or service? Phone number? Directions to your store?
What size of sign will fit? How big does it need to be?
Letter size Effective Distance
1" 10 feet
3" 30 feet
6" 60 feet
10" 100 feet
30" 300 feet
You designing a sign, not a book; don't try to fit too much info!
Use contrasting color combinations
Black/white, red/white, blue/white, green/white, red/yellow, blue/yellow